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Bada Bing! How Do You Rate Bing, Microsoft’s New Search Engine?

As you have observed, ‘Bing’ has today gone live in the UK for all your search demands. Microsoft has a lot riding on this unique search engine, having abandoned its past effort, Live Search, itself a rebranding of MSN Search.

Maybe this confusion has added to why Microsoft has constantly been far behind Google in terms of search traffic, and this huge shortfall has enabled them to completely rebrand and begin afresh. Bing required to have enough new and different attributes to break the practices of its consumers, and it was going to take anything unique to lure them away.

If you switch?

Bing does have some truly interesting qualities. Microsoft believe it offers greater search results because it really is capable to define the category of the search question more precisely than Google, and consequently display more relevant results. It also offers a list of associated categories found on the left hand side that would interest you. This really is absolutely a worthwhile feature.

It is probably that this ability to categorise searches might provide advertisers more self-confidence in the keywords they are bidding on. This must enable Microsoft boost their marketplace share of paid advertising associated with search keywords, that is what produced most Google’s $ 22.12 Billion revenue last year.

What we think of Bing…

We have been testing Bing over the last week and we were quite impressed with all the progress that’s been created. Some of the details we observed about Bing:

Bing allows you to find a lot more before selecting where to click. If you hover to the appropriate of the search listings you receive a summary of the url, a especially practical tool.

Image results appear to be wise, and in the event you are looking for videos a small thumbnail appears that enables you to preview the movie before clicking.

Bing is moreover integrating with more applications and websites including CIAO, the equivalent of Google Product Search.

There are unlimited possibilities in this region for Bing and I’m certain it won’t be too lengthy before you see applications like Outlook being integrated into the search engine.

Probably the most crucial attributes of the unique engine are the less real and technical aspects including how consumer friendly it happens to be, how effortless found on the eye it is actually and how fast it produces results; operating magnificently on all 3 aspects.

What does the future hold for Bing?

We have to remember that Bing remains being tested in the UK along with a full release is just expected in 6 months’ time. Although there is space for improvement, there continues to be time, and an ‘adequate’ $ 100 million dollar budget for it to close the gap on Google.

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