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Email Marketing in the Holiday Season

Australians invested $ 22 billion over the Christmas period in 2006, and this figure is expected to rise this christmas season.  What is your company doing to secure its share of these income?

Email advertising is a wonderful method to remind your visitors of the company and improve your relationships to motivate them to invest a few of their Christmas cash with you.  Creating a easy e-mail and sending it out to your database of contacts usually just take you a couple of hours and can generate thousands of dollars in additional revenue for your company.

Here are some amazing e-mail advertising techniques you are able to employ to receive more shoppers this Christmas:

Send a Christmas ecard – printing and posting conventional Christmas cards to all your buyers is time-consuming and surprisingly costly. So why not employ e-mail advertising to send ecards to your whole database rapidly and cost-effectively?  An ecard is just an online greeting card which will have photos, animations and music.  A easy ecard with a pic of you and your staff dressed up in Christmas clothes along with a Christmas carol as background music is a fun method to thank your clients for their help and to place your company at the best of their notice for Christmas buying.  If you use the Bloomtools Ezy Communicator e-mail advertising program, our graphical designers could create a pro ecard for your company to utilize this getaway season.  Contact us for more info.

Send a Christmas promotion – all customers love sales and discounts, thus a awesome method to attract company this Christmas is to run some sort of promotion.  Why not send a discount voucher only to your e-mail list?  Not just might this create them feel unique and motivate them to buy, it can be promoted through e-mail advertising and because it isn’t to the general public, it won’t cut into your income too much.  Some of the many lucrative getaway season promotions are free delivery, a free present or ‘bring a friend for free’ (which provides you the chance to add the friend to your database to create them a regular).  When you’ve chosen your promotion, create an eye-catching e-mail to send to your database with details of the provide and how they may redeem it.
Send a Christmas-themed newsletter – newsletters are the most efficient e-mail advertising tips a company may use to build a fast customer base.  If your company sends normal newsletters to your database, you need to send a Christmas-themed edition to improve your getaway season sales.  The content for this edition could naturally be focused around Christmas, thus include some:

Christmas dishes
Gift inspirations for all family (featuring your products)
Christmas occasions in your region (if your clients are locals)
Christmas strategies associated to you region of expertise (“Finances over the Holiday Season” from an accountant or “Choosing the most perfect Christmas Party Outfit” from a fashion retailer)

Send a Christmas reminder – as we all have experienced, Christmas buying is fairly stressful, thus create aspects simpler for your visitors by reminding them of significant dates and info in an e-mail.  Create a simple, brief e-mail to remind them of the Christmas trading hours, closing date for Christmas orders, your Christmas specials and any additional significant info associated to your company.  They may appreciate the reminders because it takes a few of the strain from Christmas searching for them, and it will even motivate them to invest some funds with your company.

As Christmas approaches, customers are usually bombarded with advertising and advertising messages from companies.  So, why not utilize 1 of these good e-mail advertising tips to stand out within the crowd and heighten your sales this getaway season?

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