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How Does Bing’s Results Page Impact SEO

bing search engine
by mliu92

Bing has today been around for a couple of months and, although it has failed to change the face of search and really rival Google as Microsoft definitely hoped, it’s today providing Yahoo with a strong contender for 2nd destination in the search wars.  While Google is nevertheless going to become the main focus of search engine promoting businesses Bing is too big to be ignored. Means Bing SEO is becoming more and more significant.  Bing has brought with it some very significant changes to the established set of 10 natural results and this short article will consider a few of these changes and analyze how they could impact SEO.

For the last decade there were limited main changes in the technique that search engine results pages (SERPs) display their results.  Google have moved towards a combined results page which pulls additional results from image, movie, product, news and neighborhood searches but the standard set of 10 natural listings nonetheless remain; with Bing Microsoft have changed this.  Bing splits its results page into 3 columns: the appropriate contains paid advertising (as appears to become the search engine standard now); the center contains the organic listings and the appropriate contains an ‘explorer bar’.  The leading changes Bing brings affect the center results normal and the hot explorer bar.

The many dramatic (and possibly thinking for search engine optimizers) change comes by cutting the natural listings from 10 right down to 5.  It is commonly reported that the lower in the results a page is indexed the fewer clicks it may receive and brand-new five page 1 results have been forced onto page 2.  But these 5 results are not truly the only ones to be shown, rather Bing automatically offers further sets of results based on synonymous searches performed by alternative searchers.  What this signifies for SEOs is the fact that Bing really delivers better range for extended tail key words to be found by searchers.  To demonstrate this, a site may be optimizing for the phrase “Edinburgh Hotel” earlier they will be unlikely to show up for an “Edinburgh” search, but Bing automatically sees that “Edinburgh Hotel” is regarded as the many popular searches and automatically offers some particular results found on the “Edinburgh” SERP.  Ultimately while this signifies generic search terms is harder to rank for, the more targeted extended tail key words might land on more SERPs.

The explorer bar furthers the lengthy tail search suggestions by providing a list of rapid hyperlinks to these recommended topics, and also the standard list of “similar searches”.  The explorer bar equally delivers a search history which, despite being very beneficial, has no real impact on SEO.

In the finish Bing will likely not turn the SEO globe upside down, it may confirm harder to hit the initial page for general terms, but lengthy expression keyphrases (mostly the ones that transform well) is more probably to hit the initially page.

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