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Microsoft Bing Takes Over Yahoo Search

Last week, Yahoo and Bing started the handover of Yahoo Search backend search development to Microsoft’s search platform. This transition has been completed in the US and Canada, with Australia and alternative markets to follow suite in the coming months. The initial thing Users may start to see a “driven by Bing” logo at the bottom of their Yahoo search results pages.

Although the authentic deal was intended for Microsoft to purchase Yahoo! outright, last year it was decided that the arrangement would include Yahoo offering up really its search marketplace share.

Yahoo may utilize Microsoft’s search engine Bing on its own websites while nonetheless providing its exclusive international sales force for premium advertisers.

The deal lets Yahoo focus on being a content portal, while providing Microsoft a bigger piece of the search engine pie. If anything, that change in focus can have the many impact on consumers.

So What Does This Mean For SEO?

Many SEO consultants and search marketers is monitoring the emerging searchscape carefully to ensure they and their customers are not adversely affected. SEO consultants should become aware a shift towards Bing signifies that the natural search results in Yahoo could come up somewhat differently and Bings webmaster tools would substitute Yahoos website explorer for sitemap submission to receive sites correctly indexed.

U.S. Internet consumers performed a total of 15.6 billion “explicit” searches in July, with Google handling 10.3 billion while Yahoo served to 2.7 billion and Microsoft 1.7 billion.

How Will It Affect Search Marketers

Microsoft announced that Yahoo advertisers will today start transitioning their paid ad administration to the Microsoft Ad Centre and sets the date for the paid search integration to be complete by the finish of October 2010.

If this happens on schedule, it comes really in time for the christmas season, a important time for retail advertisers. If there is any chance that the integration can result any issues for advertisers over the christmas season, it can be postponed until 2011. Yahoo currently has many tools for advertisers on its site to help the transition, like a feature comparison, transition checklist along with a “compatibility report” generator.

For PPC Search marketers, consolidation of both Bing and Yahoo’s search marketplace share may confirm to be a superior thing. Such a consolidation signifies that in the event you have paid search administration accounts with both Yahoo and Bing, you’ll shortly be managing them in 1 spot and receive an improved eyeballs for your advertisements. This really is certainly true for those who do company in the US and Canada, but it’s not that exciting here in Australia.

Here’s why:

Assuming that the newest search engine marketplace share in Australia stats from Hitwise continue to hold true when the Microhoo search takeover comes to Australia, the combined share of Yahoo and Bing will be 5.76%. This really is compared with about 30% in the US and Canada. In Australia, Google’s marketplace share stands at a commanding 92.53%. So while Bing’s combined search marketplace share in the US and Canada looks truly impressive for a search engine which was just established lower than a year ago, there is a great deal of work to be performed in this piece of the planet to place much of the dent in the Google search monolith’s Aussie marketplace share.

So What Does Yahoo Do Again?

With Yahoo nonetheless intact as a organization in its own appropriate as Microsoft’s bid to purchase it out ending with an agreement to outsource its search engine technologies to Microsoft, where does this leave Yahoo as a brand and how it may stay helpful to Internet consumers. Heads at Yahoo insist that they have not been a “search” firm, indeed Yahoo as a brand resists being defined in any certain category. It appears that Yahoo has value as a content business and increasingly as a social media business and content/social media aggregator.

In any case, it isn’t completely well-defined which way Yahoo wants to go and could be experiencing an identity crisis. It is interesting to find how Yahoo travels into the future.

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