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The New Microsoft Bing Search Engine and What We Can Learn From It

Microsoft has established a modern search engine called Bing. It is intended to take company away from Google (of course). The engine is surprisingly sophisticated and does means over really return search results.

Try a limited searches in images and see their interesting deficiency of convenience specifications. It looks like Microsoft has decided to become pro-frames. How awful. The map search has the same issues.

But we CAN discover anything from Bing. Try a video search. At initially I got a fright when a movie thumbnail began playing on mouse-over, but after a limited instances it was pleasant feature. They don’t play the entire movie on mouse-over – simply small collage pieces – but it offers you a better idea of the content than simply a thumbnail does. Kinda cool.

The search results online end of details is moreover a good improvement on Live and Google. Each outcome today has an AJAX popup that appears to the appropriate on mouse-over, which shows more relevant content within the destination page, including some navigation choices found on the destination page.

The largest skull-scratcher though is why they usually utilize the meta description as the content of the individual search results. Google abandoned this eons ago. In my testing I got results where the meta description wasn’t even relevant to the page content, but the meta description is what was employed in the results.

Search results shape websites like Amazon today include extra secondary hyperlinks which single out factors like critiques. That is a good feature too.

Taking marketplace share away from Google is no effortless feat – particularly by Microsoft since their perception on the market is not positive.

However it should be mentioned that this really is a advantageous effort and might create a dent in Google over time.

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